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General Meeting - April 8th

posted Apr 15, 2014, 8:17 PM by SEC Marketing
This week we discussed the importance of open and closed questions.

Open Ended Questions
§Open ended questions require more than one word answers
Great for finding out more general information about our client’s needs

Help us connect with buyers on a personal level and find out what is truly important to them

Broad, simple questions are most effective in the the first client  meetings

Effective at prying information out of buyers

Closed Ended Questions
§Closed ended questions can be answered with a simple “yes” or “no”
Great for clarifying information or getting a more specific answer

Allows you to narrow down the relevant information for a particular job

Many times, closed ended questions start with verbs, such as “Are,” “Will,” “Is,” “Have,” “Did,”

Great way to ask a client to take a position or introduce a subject

Activity
We also led a "20 Questions" type of game where participants were able to ask 10 open and 10 closed questions to discover what a given object was. This was a great way to experience what the right situation for each type of question was and practice asking questions to complete a objective. 


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